An invitation to the history of a people: preserving the past without neglecting the ties with the present.
The challenge was to establish links between the Argentine Jewish culture and the context that surrounds it, i.e. society as a whole. The legacy had to be transmitted, but in a way that it could be understood; establishing solid foundations for the present and the future.
As a solution, past, present and future were reconciled in four strong conceptual pillars: migration, heterogeneity, symbolism and integration. A graphic resource for each conceptual core resulted in a positive and attractive visual identity, positioning the Museum as a hotspot of cultural attraction, channeling a diverse community towards the very center of Judaism.