Carbon Saver is an organization that seeks to curb the carbon footprint in the construction sector by using an app. For the rebranding, we focused on optimizing resources, mirroring one of Carbon Saver’s core values. In the design, the repeated “a” in both words merges into one single character, while the same rotated character serves for the letter “v”, indicating a creative and wise reuse of materials.

The design features simple, pure lines with a fresh and professional appearance. The strategic use of colors places emphasis on the “a”, which forms a green arrow pointing forward –an upward signal representing an essential change towards a more sustainable future, a goal that Carbon Saver helps achieve.

Design

Membranding