BIU Express

The new concept in nails A new product specially thought for women.

A nail polish remover, but different from everything we were used to, accompanied with another product known as a hand regenerator. With a new container and another application technique, in only takes three steps to have your nails in perfect conditions. Menos es más was involved from the very beginning. We transformed this idea of a product into something tangible with a solid brand. We were in charge of the brand’s naming, its architecture, the packaging design, website layout and all its communication for promotion.