W4A is an international community dedicated to shedding light on the difficult situation that Afghan women experienced within the Taliban regime, providing tools and support spaces to accompany them while understanding their cultural, linguistic, and social particularities.

The brand is based on W4A’s main values: visibility, community, and solidity. The graphic identity consists of spotlights that form a network, symbolizing the main purpose of this community. The icon’s pattern resembles the traditional textile fabrics of Afghanistan, while the colors allude to their flag.

Design

Membranding