Satellogic aims to democratize access to critical geospatial data to drive better global decision-making. They approached membranding when they were just starting to develop a comprehensive brand identity. 

We worked with different key concepts to build their graphic system. The circle serves as a reference to the Earth, the place where they look at; the orbital movement evokes what they do with their satellites, and the arrow represents the accuracy of their technology.

Design

Membranding