Rex is a leading retail chain of household items, with a wide range of products designed to meet the needs of its customers. Founded in 1979, it is an Argentine brand created with local capital, very well known and with a long history. Ready for an expansion, we were invited to carry out its rebranding process. We rebuilt its identity to reinforce the values chosen on its path as a paint shop and enhance them towards this process of expansion into both the digital world and its new product categories.

Today, their mission is to provide families and businesses with an agile, personalized and close experience, offering a wide range of products to create, renovate and enjoy spaces, with the best customer service.

Since they embarked on this path of change, we have accompanied their entire process in a holistic manner: we redesigned Rex’s visual identity (their logo and iconography); we developed their internal and external communication strategy in social media; we carried out their corporate culture and digital sales campaigns (Cyber Week, Cyber Monday, etc.); we designed their ecommerce website and their window displays; we developed their sonic branding and their brand song, among other tasks.