Bookingvans is a Spain-based brand that offers camper and van rental services. Membranding developed their branding and visual identity system inspired by the natural yet comforting experience that offers. The “B” in the icon reflects the brand’s core values: it evokes a drop and a leaf, but it also represents a speech bubble, symbolizing direct communication between nature and the clients. 

We also crafted the strategic communication for expanding their target to the Latin American audience. We worked on the tone and design of different communication pieces to appeal to this new community and widened their graphic system to support this new goal.

Design

Membranding