Sofía is a long-established and highly recognized company in the production, sale, and distribution of meat products in Bolivia. They approached membranding to develop a new business unit in the retail sector.

We started by creating the name Bompras, which combines “Bolivia” and “Compras”, the Spanish word for shopping. The goal was to position the brand as the primary space for buying. For the brand’s graphic identity, we decided to reinforce the company’s forward-looking vision, quick adaptability, and attentiveness, aiming for an efficient, practical, and modern technological response.

Design

Membranding