Our challenge was to develop a brand that is framed within the reflection, space and beauty of image, since they are the concepts that synthesize the thinking of the architecture studio BJC.

The synthesis achieved in the works of Blinder Janches Co. was the same premise for building its brand. The abstract and concrete expression of the letters make this a very clean and versatile brand, with a distinctive characteristic of great relevance, where image and meaning are not divisible.