Bayton’s mission is to passionately bring people and organizations together.
We worked with them building their new brand, and continue helping them to envision a more inclusive future of work.
We developed a verbal and visual communication system for the mother-brand and its sub-areas, to ensure representing their differential values: Efficiency, Professionalism, Career, and Human Quality. We refreshed their logotype, redefining typography styles and reviewing its forms to be in line with current standards.
July 17, 2020